This video presents Marc Jacobs’s and Louis Vuitton company’s vision on what Louis Vuitton Spring-Summer 2010 AD campaign is. What emotions and attitude to things lies in there, what Marc wanted this whole imagine to be.
The thing is that I don’t know so many people who were impressed by this supposedly glamorous campaign. Many people really think that grass and doves remind of garbage and the the whole view is a bit dirty, so it doesn’t actually say about fresh, young things right a way. I like Lara Stone though, she is stunning and she by herself in front of the white wall would sell clothes, so who cares about the place where she lies.
The campaign may be not so fabulous as Louis Vuitton company together with Steven Meisel think, but it takes a lot to make such a campaign. I do realize that a huge job has been done by many professionals to create those images. I do respect Path and Marc and Steven because these guys really stand out from the fashion crowd. But as much as I do respect them I do want to see something amazing from LV, especially when I think about their Core Values campaigns.
When Katie Grand started to make the new magazine with a sensed name LOVE under patronage of Conde Nast everybody has already known that this magazine is going to be provocative, fresh new and very stylish. As the first issue ofLOVEwith naked Beth Ditto on the cover popped out almost everyone was shocked. Being a perfect stylist and trendhunter, I would say, Katie Grand knew exactly what public needs – some disproportional person on the cover to catch their eye. By disproportional I only mean Beth’s outstanding personality and her screaming music, that obviously not everyone will love to listen. But as we speak about LOVE’s love – Beth is one of the top beloved.
When the second issue covered with 13 years old blogger Tavi has appeared in the stores it was impressive, it was fashionable according to the last time attention to Tavi, but it was a bit weird to see on Katie’s cover someone who has already appeared on Dasha Zhukova’s POP magazine cover, the exact magazine Katie was editing before LOVE.
At some point it semed that Katie was just joking trying to make her first two issues as imressive as she could, but when the third issue with naked Lara Stone on the cover has appeared there were no doubt left that she wasn’t joking, she wasn’t even a bit of joking. She was that damn serious to shake the whole industry. She actually did.
LOVE is one of the most prominent magazines that Conde Nast publishes, oh, not just Conde Nast. It is one of the most prominent magazines in general. Speaking of creativity, I suppose that Grand will never rich that point when she can actually stop.
While she’s not stopping, I’m enjoying the whole beauty of LOVE.
Karl Lagerfeld always chooses the models himself. His models are never chosen by their popularity, they’re chosen by charm that only Karl can see. Of course Karl’s models always become famous afterall and what else can you expect? Karl has never made the wrong choice.
Some days ago I wondered whether Lara Stone can be as popular as for example Lagerfeld’s beloved Claudia while Claudia is still in fashion. I stand on my point that sha can’t but it’s quite obvious that Karl makes everything he can to make Lara the real star. Karl’s shootings with her are amazing. Look at the shooting for Numero magazine.
Actually it works out she is not only Karl’s model anymore, she’s also the new face for Louis Vuitton Spring-Summer 2010 AD campaign.
When someone speak of iconic models we usually think about Naomi Campbell, Claudia Schiffer, Linda Evangelista and so on. Today they are faces of AD camapaigns and runway models, but there are also new models who are as beautiful as Linda and Naomi, as hardworking and passionate.
The question is that they can’t be iconic while there are old camp models included. So their way to make a statement is to look like some other iconic persons, definately not models. So, they chose actresses, not intentionally, but their style start t look that way.
As the example Lara Stonelooking like young Catherine Deneuve and Edita Vilkevciutelooking like young Elizabeth Hurley. Lara nd Edita are young progressive models beloved by as many designers and photographers as Claudia and Linda. It’s a big question whom Karl Lagerfeld loves more, Claudia or Lara? But it’s obvious that even Karl’s love isn’t enough to become an icon.
