Earlier this day I was going through AD campaigns SS 2010 season. Once again I caught myself staring at Gucci AD with Natasha Poly as I did a week before with their Cruise 2010 campaign also with Natasha Poly.
There is nothing wrong about Natasha, she’s stunning and Gucci made a perfect step forward making her the face of their ADs. Concerning the fact that she is one of top 10 models today (if not include iconic models such as Naomi), Gucci had the right pick.
Why was I staring at campaigns? It is only because of retouching with all my respect to such great people as Pascal Dangin (I actually doubt that he did this) Gucci SS 2010 AD is a retouching disaster. When almost the whole fashion world has finally realised the value of a real perfectly shot photo Gucci has decided to retouch a bit. A bit too much I would say. Fake sky and the sea, and even the water at the pool and Natsha with a polished skin.
When most of modern photographers prefer to make their shooting naturally and in some cases on films instead of digital cameras Mert Atlas & Marcus Pigott probably are not following photo classics. It seems that photos were made paused and with some unnecessary filters.
It’s all like too perfect too bad. Too much of retoucheee, Gucci!
Moschino is kind of playing fashion house for me. Looking at their clothes I usually think that they don’t take it too serious playing with women’s wardrobes, and the result is great. I love their girl-like outfits.
When the house is playing with the clothes it’s not surprising that it plays with fragrances and ad campaigns as well. New Moschino Glamour fragrance ad with Mariacarla Boscono shot by Patrick Demarchelier is lovely. Probably, I’m the one who see Charlie Chaplin character on this photo, but as I do see it, I admire Patrick’s work and Mariacarla’s ability to change.
Last week I found some 20th century shoe adverts. No doubts that some people took all their creativity to make those ADs, at least creativity can be seen in the US shoe ADs of 1950s. Slogan, picture, composition are all made so clearly, creative for that time. So, this was the real AD that could make people buy shoes.
What wee see on the USSR shoe ADs of the same time is totally opposite. I don’t know whether somebody would really buy shoes because of this AD. People bought those because they hadn’t any choice, so maybe it’s the reason why nobody did a good advertisement.
Comparing shoe adverts of the 20th century I realized that India and Asian countries had colourful boards and paper spreads even in the early 20th century, but Russia can’t make good ADs even nowadays.
Scarlett Johansson is taking over Dolce&Gabbana fragrances The One, Rose The One and L’eau The One.
Together with new Rose The One fragrance, Scarlett collaborated on three campaigns with director Jean-Baptiste Mondino and designers Domenico Dolce and Stefano Gabbana.
Compared to Dolce&Gabbana Cosmetics Ad campaign with Scarlett these video and shots look amazing, especially in classy The One video. She looks sexy, stylish and fresh. This is the actual Dolce&Gabbana style.
One of the most beloved Lagerfeld’s models Claudia Schiffer is making new Chanel ad campaign.
She’s been Chanel’s face in 2008 and she’s also was involved in many Lagerfeld’s shootings for Dom Perignon staring as sexy housekeeper. This time for Chanel she is playing some young latin girl in a big hat and school jacket.
To make an ad Lagerfeld and all his assistance went to Argantina. San-Telmo – a place for the shoot was chosen in the center of Buenos-Aires.
Claudia looks lie a very young lovely girl. I admire a lot her capability to make so different impression on the pictures.
When I see spring-summer 2009 Tom Ford eyewear campaign I enjoy the felling of happiness, I’m thrilled. Mostly, it’s because of shimmering make-up created by Regina Harris. Her love to disco and shining element in make-up is not always at the right place while in this case there couldn’t be anything more suitable.
Fall-winter 2009-2010 Tom Ford eyewear camapaign is definately sexy and represents Tom Ford’s style better, but it doesn’t awake any emotions. It’s very trite, especially for winter.
As the new Dolce&Gabbana ADs featuring Scarletts Johanson and David Gandy popped out I can barely understand whether the italian duet will ever make something special and fresh for their campains. First of all Scarlett looks like bouffet italian mummy rather than fabulous fresh woman whose appearance makes any impression of stunning fashionista. Secondly, David’s sun-tanned body looks weird together with way too pale Scarlett’s skin.
The light and composition look wonderful but that is only due to Solve Sundsbo and his amazing photographer work, while the whole idea of an AD-print is so familiar and boring that it seems Dolce&Gabbana are stucked with sweety hotness. Hotness has too many ways to be shown by, so guys, work on it!
You can choose Jimmy Choo or H&M, even there is a collection Jimmy Choo for H&M.
Whoever will say that collaboration of two companies gives women a chance to buy wonderful pair of shoes for lower price will actually lie. The truth is you pay just for the name Jimmy Choo, which doesn’t actually cost even $100, but comfrotable shoes do. H&M shoes whatever is written on them are not that good to pay $200, you’d better save for a while and get a really fabulous pair of your Jimmy Choos.
This short video tries to tell that shoes and accessories for H&M are glamorous. Well… If we count some crystalls under glamour they are, but if we count on luxury, they are not. The choice is yours while there is really Jimmy Choo or H&M and you’d better think what you’re paying for.
Christian Louboutin wrote a sceenplay and directed his first short movie “Psycho-logic” for the opening of his boutique in Hollywood. Film starts with some Hitchcock-type thriller and then goes to a fairytale type travel to Christian Louboutin’s store. Girl reaches her fantasy choosing between many of shining shoes . The imression is filled by soundtrack created by Mika specially for this movie.
Christian Louboutin as a wizard looks weird in a way, though we had to get used to it on Christian Louboutin website. Green clouds of magical smoke together with evil green eyes are scaring enough to think about Louboutin as someone who makes kind magic, while his shoes are literally kind at least to your own legs.
What else should we meet from Louboutin? There have already been glasses for champagne and boxes for french macarons. A big movie following Tom Ford maybe?
You remeber annual Evian collaboration with famous fashion designers – Christian Lacroix (2008), Jean Paul Gaultier (2009). This year is Paul Smith, one of fashion designers who’s lige is about bright colours as you can see in his brand stripes.
Paul Smith’s Evian glass bottle is covered with colourful stripes around the top. The stripes are printed with organic ink, as Paul Smith tells in his personal blog.
You can see in the video below where Paul has taken his inspiration for his design for Evian bottle and see how the AD was shot.
Drinking Evian this year will be so much fun! Let’s be child-like as Paul Smith is himself and don’take it too serious
You can make your order (the function will be available soon) and find out the details on Paul Smith for Evian site.
The new collection by Nicolas Ghesquiere for Balenciaga is a real art collection. Every single piece is worth of speaking. Dresses, skirts and jackets are amazing, but most of all I admire shoes.
Aren’t they beautiful?! This is what I’d call the modern art.
Another thing about art is Balenciaga AD Campaign.
Shot by photo genius Steven Meisel and styled by Marie-Amelie Sauve, it depicts Jennifer Connelly in many different interiors. So you can feel the brand’s style and Nicolas’ inspiration.
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