Fashion Blog

Turns out Versace is going to launch its mobile phone on the basis of ModeLabs – a French company which produces phones for Dior and Tag Heuer. Point taken – Versace wants to broaden its product range to almost everything that can be considered as luxury or fashion.

But here comes the disappointment. None of the phones produced by fashion houses together with mobile manufacturers can be considered as luxury or fashion. There’s just a brand name working out for these phones. Ok, let’s be honest, some of the such-named fashion phones have pretty designs but technically they are some years far from what is considered a modern phone nowadays. So why to produce an oldie one? And speaking about design I do remember Nokia 7270 phone in official Versace design which was a bit too much of Versace. Golden prints and medouse.. Who needs this on the phone?!

If fashion phone is technically approved it looks awful, simple awful, as last Giorgio Armani phone. To make money  is the only reason why those phones are produced. But may be at the point when fashion houses decide that they need to launch a mobile phone they need to have sort of respect and thinking about their permanent customer? Does Mr. Giorgio Armani really believes that the one who purchases his dresses and bags will want that phone? Do Dolce&Gabbana think that if I do have plenty of their really gorgeous clothes I will buy this silly Jalou phone? Am I supposed to be a 5 year old mentally? I don’t think so.

So, hopefully Versace phone will be a whole different story, but I have my doubts there. Fingers crossed.

D.K.