Yes, she can!
There’s been a while since my previous post here and there’s been a lot happening in fashion during my long winter holidays. SJP for Halston, new Spring-Summer AD campaigns, creative directors changing in some of the brands, Jimmy Choo collaboration with UGG Australia have been all talked about, so I decided to focus in this post on one collaboration which seems a bit of a fresh air, but at the same time takes a bit of the concern.
For quite a long time there were rumors about Emma Watson creating her own clothing line under creative control by Karl Lagerfeld. Now rumors are blown and everybody is aware that Emma actually has collaborated with the british brand People Tree, definately without Lagerfeld’s hand.
Emma worked with PT’s CEO Safia Minney and design team to create capsule lifestyle collection. As the result there is a beautiful range of jersey t-shirts, dresses, woven skirts, trousers, shorts and knitwear for both men and women. The ecological issue together with the poverty issue make all the campaign and collaboration important in a way. The collection is totally created from organic cotton and wool by Fair Trade groups by hand, using hand weaving, hand knitting and hand embroidery to create livelihoods for some of the most disadvantaged people in India, Bangladesh and Nepal.
While journalist writing for site of Vogue Russia have their doubts why did Emma Watson decide to take her part in People Tree collection while she said earlier last year that she was not interested in designing her clothing line, there is an accurate explanation for this such as poverty issue and connection of fashion and social working. If fashion can help poor people than certainly other industries can make it too, here I do agree with Emma.
But here is the concern part. Whether Emma is going to be one of celebrities who make one appearance as a creative someone and than just forget about it, making it clear for themselves that they are not that creative, or she takes it seriously as her other beginnings in life such as Brown and we will see many outstanding and helpfull (which is sometimes more imposrtant) creations some time?
I have my hopes with her.
D.K.