Fashion folklore
Scandinavian artists have always had a special view which defined them as totally different from anyone else in art and fashion world. Being totally different they put their accents on some other things that are not always mentioned by other European designers. This time I got impressed with designs of Swedish designer and artist Emma Lundgren whose works show a new angle on theme of folklore.
As Emma says she has created a hand-crafted folklore collection for the future, by combining time-honoured Swedish tradition, with contemporary East London flavour. You can clearly see Lego motifs as one of major swedish inventions of all times. Emma redesigns them by mixing old wall hangings and tablecloths with shiny plastic materials, strong colours and oversized accessories, so the feeling of past and future works together. She calls it a new generation fashion puzzle. I suppose it really is.
I had no opportunity to touch those creations but I think that if they are comfortable and soft I’d like to own of those. Way to colour! And nobody is bored with 21st century fashion.
photos DazedDigital