Gucci – retoucheeeee
Earlier this day I was going through AD campaigns SS 2010 season. Once again I caught myself staring at Gucci AD with Natasha Poly as I did a week before with their Cruise 2010 campaign also with Natasha Poly.
There is nothing wrong about Natasha, she’s stunning and Gucci made a perfect step forward making her the face of their ADs. Concerning the fact that she is one of top 10 models today (if not include iconic models such as Naomi), Gucci had the right pick.
Why was I staring at campaigns? It is only because of retouching with all my respect to such great people as Pascal Dangin (I actually doubt that he did this) Gucci SS 2010 AD is a retouching disaster. When almost the whole fashion world has finally realised the value of a real perfectly shot photo Gucci has decided to retouch a bit. A bit too much I would say. Fake sky and the sea, and even the water at the pool and Natsha with a polished skin.
When most of modern photographers prefer to make their shooting naturally and in some cases on films instead of digital cameras Mert Atlas & Marcus Pigott probably are not following photo classics. It seems that photos were made paused and with some unnecessary filters.
It’s all like too perfect too bad. Too much of retoucheee, Gucci!