Fashion Blog

To support the victims of the earthquake in Abruzzo (Italy) Coca-Cola is collaborating with 8 italian fashion designers – Donatella Versace, Alberta Ferretti, Anna Molinari for Blumarine, Veronica Etro, Silvia Venturini for Fendi, Consuelo Castiglioni for Marni, Angela Missoni and Rossella Jardini for Moschino. Everyone of these great women has created a fabulous bottle design for Coca-Cola light.

You can easily fint out which one is Versace, Fendi, Etro, etc. Designers took famous motives of their brands to make a beautiful bottle.

Coca-Cola is always trying to make something special for holidays and different special events such as sport world cups, but such a collaboration as it takes part is more exiting for me. I remeber last year when Roberto Cavalli designed the bottle for Diet Coke in Italy and then Ashley Isham made the design for Coca-Cola light cans in Singapore, and Patricia Field with her City collection of Coco-Cola Diet bottles. It was fun.

Before I was not sure that it is an actual art, but now I know that it is an actual contemporary art. So now I’m going to collect these bottles.

Look, blooming Blumarine design and famous Versace jellyfish-symbol or ETRO ornament  and Alberta Ferreti caramel wavy style.

In fact Coca-Cola will earn a lot of money from selling designer bottles, hopefully it will reach its aim. While I’m hoping we can buy these bottles in other countries. Unfortunately, there will be only few shops chosen to sell them worldwide.

Watch the video, it is unique and lovely.